I’m Nicole Stone, a Mom, Wife, Diehard Angler, Daughter of a Dairy Farmer, Blogger, former Meteorologist and Online Influencer. This is my hub for everything fishing.
Check out my latest information-packed fishing guides, tips, gear reviews, destination guides, and more on my blog where I post everything fishing.
My goal is to partner with brands that want to provide value to the consumer, prioritize integrity in the partnership, and, of course, grow the sport of fishing.
I’m a Mom, wife, and full-time fishing content creator and marketer. I was born and raised on a small family-run dairy farm in central Minnesota, where my entire life revolved around the outdoors. I was fishing by 6, and have been hooked ever since.
I’m based in Minnesota but travel across the midwest and into Canada all in the pursuit of the next hook set. You can follow the adventure online on all of the social media platforms, including YouTube, my numerous websites, and the Virtual Angling app. I share my adventures, gear recommendations, and tips & trips to help people learn how to fish.
I believe in providing value to my audience through real, organic content, and also by producing longer form fishing tutorials that are geared especially toward the average ‘DIY’ angler, and in fostering high engagement by responding to as many DM’s, questions, and comments as possible.
Find me across all major social media platforms where I share pertinent fishing tips, intel, and giveaways just for my fans.
Shop My Top Picks
Crappie Pro
Glow-charged jig heads that stay lit in stained water and low light — my go-to under the ice and at first light.
Bobby Garland
A soft-plastic swimbait with a subtle roll and kick that finicky crappie chase down and commit to.
Bobby Garland
An insect-profile soft plastic with legs, tail, and a natural scent — a deadly match-the-hatch bait for finicky crappie.
St. Croix
Light, sensitive rods built for crappie and 'gills — the tip telegraphs every tick so you feel bites you'd otherwise miss.
Bobby Garland
A twin-willow-blade jighead that flashes in any direction for 360° of spin — killer on forward-facing sonar or long-lined behind the boat.
Bobby Garland
A curl-tail grub with super-hyper tail action — a crappie classic that thumps on the fall and swims true on the retrieve.
Bomber
A compact square-bill that deflects off cover and triggers reaction strikes when fish want it moving.
Lindy
The classic live-bait jig — clean hook-ups and a natural fall for the days walleye want it slow.
YUM
A darting soft jerkbait built to mimic a wounded baitfish — deadly on a slow, erratic retrieve.
YUM
Dialed for forward-facing sonar — easy to track on screen and built for the follow-and-strike game.
Lindy
The classic Lindy Jig reborn nearly lead-free — big reflective red eyes, a sticky-sharp black-nickel hook, and a 90° line tie for clean vertical presentations.
St. Croix
A premium all-rounder with the backbone for jigging and rigging and a tip sensitive enough to feel light walleye bites in deep water.
DSG Outerwear
High-rise, peached four-way stretch with UPF 50+ and side pockets — the pair I basically live in, on the water and off.
DSG Outerwear
Soft, linen-like short with UPF 30+ and zippered pockets — light and cool for hot, sun-soaked days on the water.
DSG Outerwear
Four-way stretch cargo short with a water-repellent finish and zippered pockets — built for boat days and everything after.
DSG Outerwear
A UPF 50+ hooded sun shirt with thumbholes and a removable neck gaiter — all-day coverage for long days chasing shade and fish.
Join the action and get an up-close look at my latest fishing adventures, DIY guides, gear break downs, and everything I’m up to on the water.
Check out my tackle box company, the Virtual Angling platform, and my website development and marketing blog.
Bringing anglers the best tackle boxes on the market to enhance storage systems and keep lines in the water longer.
Find the details and nuances professional anglers share as they dive into productive patterns and locations, gear tips, electronics hacks and more for catching fish across the Midwest.
Tips, tricks, and insights into making it online. Hire me to build you a website, improve what you have, market your business, and more.
My NEW boat for 2024. The Delta 188 DC is the ultimate aluminum fishing boat built for the hardcore angler. With twin livewells, thoughtful rod storage that locks, and my favorite feature – the HUGE raised bow casting deck, any angler would enjoy the intelligent layout of this boat.
The latest fishing intel, guides, discounts, and more. Plus, direct access to my inbox. Hit reply and ask anything fishing, gear, or trip recommendations for a direct response from ME.
