Mo’ Glo Jig Heads
Glow-charged jig heads that stay lit in stained water and low light — my go-to under the ice and at first light.
Ice & open waterHelping you
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Weekly tips + bucket-list trips from a Minnesota angler who’s been fishing since she was six. Grab a free guide and get on the bite.
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We Flew Into the Wilderness for Giant Lake Trout
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The Ultimate Gear Guide to Early Ice
My complete rod, reel, line and presentation setups for first ice — plus the early-ice tips that help you turn over more fish.
- Walleye ice rod & reel setups
- Budget-friendly combos that fish like premium
- Panfish setups & line
- Early ice tips
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What’s in my boat
All deals & codes →Gear I actually fish
Tap a code to copy it. These are the brands I use every season — follower codes apply at checkout.
Live Roam’R
A soft-plastic swimbait with a subtle roll and kick that finicky crappie chase down and commit to.
Head Turn’R Jig
A twin-willow-blade jighead that flashes in any direction for 360° of spin — killer on forward-facing sonar or long-lined behind the boat.
2" Hyper Grub
A curl-tail grub with super-hyper tail action — a crappie classic that thumps on the fall and swims true on the retrieve.
Fat A Next Gen Crank
A compact square-bill that deflects off cover and triggers reaction strikes when fish want it moving.
Live Bait Jig
The classic live-bait jig — clean hook-ups and a natural fall for the days walleye want it slow.
Break’N Shad
A darting soft jerkbait built to mimic a wounded baitfish — deadly on a slow, erratic retrieve.
FF Sonar Jig
Dialed for forward-facing sonar — easy to track on screen and built for the follow-and-strike game.
B-Max Lindy Jig
The classic Lindy Jig reborn nearly lead-free — big reflective red eyes, a sticky-sharp black-nickel hook, and a 90° line tie for clean vertical presentations.
Panfish Series
Light, sensitive rods built for crappie and ’gills — the tip telegraphs every tick so you feel bites you’d otherwise miss.
Avid Series
A premium all-rounder with the backbone for jigging and rigging and a tip sensitive enough to feel light walleye bites in deep water.
Active Legging
High-rise, peached four-way stretch with UPF 50+ and side pockets — the pair I basically live in, on the water and off.
Nora 2.0 Hooded Shirt
A UPF 50+ hooded sun shirt with thumbholes and a removable neck gaiter — all-day coverage for long days chasing shade and fish.
Heated Softshell Vest
Three heat panels on the chest and upper back, powered by an ActionHeat 5V power bank that can also charge your phone. My go-to layer for cold mornings on the boat and on the ice.
Heated Base Layer Shirt
Built-in heat panels at the chest and upper back so you stay warm without piling on bulky layers. Comes with a 5V power bank.
Heated Base Layer Pants
Heat panels at the lower back and knees under your bibs, so you can stay out on the ice a lot longer. Includes a 5V power bank.
Heated Glove 2.0
Heating elements run along the fingers and thumb with 80g Thinsulate, three heat settings and 5+ hours per charge. Warm hands without losing dexterity.
For sale
For sale · my own boat
Smoker Craft Adventurer 188 DC Pro
The boat I fish out of every season is ready for a new owner. Big front and back casting decks, a huge center rod locker, two livewells and a crazy quiet Suzuki 175 + 9.9 kicker. Watch my full walkthrough.
- Length18′ 11″
- Beam96″
- Max HP175
- Capacity7 people / 900 lbs
Hey, I’m Nicole
Fishing has been my obsession since I was six.
Now it’s a big part of how I make a living. From ice crappie on my home lakes to trophy walleye in Manitoba and fly-in lake trout on the Saskatchewan border, I’m on the water every chance I get, and I bring you along for all of it.
I’m also a mom of two and a wife, and I run my own digital marketing business (and help my husband with his). Life is busy, so every trip counts. That’s why I share exactly what works, the gear I trust, and the destinations worth your time off.
